MAC Cosmetics Neuheiten: #VIVAGLAM Sia & World AIDS Day / Grand Illusion Glossy Liquid Lipcolour

EVERY CENT OF THE SELLING PRICE OF VIVA GLAM LIPSTICK GOES TOWARD HELPING WOMEN, MEN AND CHILDREN LIVING WITH AND AFFECTED BY HIV/AIDS. MACCOSMETICS.CH/GLAM

SPEAK UP, SING OUT

LET THE WORLD SEE YOU...IN THE UNSTOPPABLE COLOUR OF VIVA GLAM SIA! THIS ICONIC CAMPAIGN’S NEWEST SPOKESWOMAN HAS BROKEN POP’S ARTISTIC BOUNDARIES WITH HER AVANT- GARDE STYLE AND EXHILARATING VOCALS – ACCOMPANIED BY SOULFUL SONGWRITING THAT INSPIRES COUNTLESS FANS TO RAISE THEIR OWN VOICES. 

SIA UNVEILS A WARM, VIVID RED LIPSTICK THAT’S AS LOUD AS YOU DARE TO BE.

LIPSTICK

VIVA GLAM SIA WARM, VIVID RED (MATTE)

THE M·A·C AIDS FUND, THE PHILANTHROPIC ARM OF M·A·C COSMETICS LAUNCHED IN 1994, IS A LEADER IN THE GLOBAL FIGHT AGAINST HIV AND AIDS, SUPPORTING ORGANIZATIONS IN MORE THAN 96 COUNTRIES AND TERRITORIES THAT ARE WORKING TO COMBAT THE EPIDEMIC AND IMPROVE

THE LIVES OF PEOPLE LIVING WITH AND AFFECTED BY HIV/AIDS.

THE M·A·C AIDS FUND IS SUPPORTED EXCLUSIVELY BY A CONSUMER-BASED MODEL THAT DIRECTS 100% OF THE SELLING PRICE OF VIVA GLAM LIPSTICK TO HELP FIGHT HIV/AIDS. TO DATE, THE CAMPAIGN HAS RAISED MORE THAN $470 MILLION USD.

AS THE LARGEST CORPORATE NON- PHARMACEUTICAL HIV/AIDS FUNDER, THE M·A·C AIDS FUND STRIVES TO MAKE A MEANINGFUL DIFFERENCE IN THE LIVES OF PEOPLE LIVING

WITH AND AFFECTED BY HIV/AIDS.

 IT FOCUSES ON HIGHLIGHTING THE LINK BETWEEN POVERTY AND AIDS, AND STRENGTHENING SERVICES AVAILABLE TO UNDERSERVED POPULATIONS. INTEGRATING A #MACCARES INITIATIVE, THE M·A·C FAMILY VOLUNTEERS IN LOCAL CHARITIES AND IN M·A·C STORES GLOBALLY SELLING VIVA GLAM. 

A PIONEER IN THE HIV/AIDS ARENA, THE M·A·C AIDS FUND HAS BEEN A TRAILBLAZER FOR MORE THAN 20 YEARS, FUNDING GROUNDBREAKING AND INNOVATIVE PROGRAMS AND INVESTING IN REGIONS

AND POPULATIONS THAT ARE NOT OFTEN PRIORITIZED BY OTHER FUNDERS.

1 VIVA GLAM LIPSTICK =

1 rapid oral HIV test

1 pair of school shoes for a child orphaned by AIDS

1 resident at an HIV/AIDS housing organization

with a new job interview outfit

1 week of fresh fruit, vegetables and grocery essentials

to a mother and child affected by HIV

2 nights in a clean, safe place for one resident

living with HIV/AIDS

10 individually tailored, nutritious meals

for a person affected by HIV/AIDS

14 HIV tests for pregnant mothers

32 safer sex kits which include condoms,

lubricant and instructions

200 new syringes, which are given to injection drug users

in exchange for used needles to prevent HIV infection 254 condoms to prevent transmission of HIV

AVAILABLE JANUARY, 2018 AT ALL M∙A∙C LOCATIONS, M∙A∙C STORES AND AT MACCOSMETICS.CH

M∙A∙C Grand Illusion Glossy Liquid Lipcolour

WE ARE ENTRANCED: A MIRAGE OF MEGAWATT COLOUR COMES ALIVE ON YOUR LIPS WITH GRAND ILLUSION LIQUID LIPCOLOUR. 

IT’S MAGNETIC, IT’S HYPNOTIC! SWIPE ON FUTURISTIC SHEEN WITH THIS EXCLUSIVE HOLOGRAPHIC LIP GLOSS PACKED WITH IRIDESCENT PEARLS. NO SPECIAL FX REQUIRED! FOR A MAGICAL LOOK SO REAL, IT’S SURREAL.

Lunar Module: pale blue iridescent pearl 

Electric Rainbow: opalescent pink and multi gold pearl Twinkle Twink: coral with gold pearl 

Broken Halo: silver with multi-colour iridescence 

Peace, Love, Unity, Respect: green with iridescent pearl 

Pink Trip: bright pink with blue iridescence

Florescence: electric yellow with pink iridescence 

Sensory Overload: blackened deep purple with shimmering iridescence 

Space Bubble: blackberry red with red iridescence 

Let’s Rock: coppered orange with green and yellow iridescence 

Pearly Girl: cool pink with red and gold iridescence 

Gilded Age: illuminescent bronze gold 

Queen’s Violet: royal purple with blue and pink iridescence Rave Bunny: bubblegum pink with electric blue iridescence

Available February 2018 at all M∙A∙C location, M∙A∙C Stores and at maccosmetics.ch

Wie findet Ihr die Kollektionen?

Ich werde mir sicher noch einen von Viva Glam kaufen gehen! Ich finde die Geschichte dahinter einfach super!

Ich danke Euch, dass Ihr wieder vorbei geschaut habt!

Habt einen schönen Tag und 

bis bald!

xoxo

Jacqueline

Pressemitteilung